Liberty Specialty Markets (LSM), part of Liberty Mutual Insurance Group, is pleased to announce the appointment of Rob Groenen as head of portfolio solutions, Europe, effective immediately. Based in the Netherlands, Groenen will continue to report to Pierre-Edouard Fraigneau, president and chief underwriting officer, Europe, LSM. He maintains his role as general manager of Benelux and Nordics.
This is a newly created role, bringing affinity and program business (APB) and digital together, under one portfolio solutions operating model. The consolidation provides a one-stop shop for clients to access Liberty’s market-leading capabilities. Product and underwriting knowledge will be centralized and coordinated; distribution teams will be synchronized in their approach; and local knowledge and expertise will continue to be deployed through long-term partnerships in the regions.
Groenen will have key accountability for the delivery of the business plan for delegated and digital business across Europe. This will include ensuring high quality end-to-end performance, and building and maintaining valuable relationships in the countries Liberty operates in.
Portfolio solutions are a critical enabler of Liberty’s Invest in Europe 2030 strategy. This consolidation demonstrates the company’s commitment to investing in services and support for brokers and clients in Europe.
Fraigneau said: “We are delighted that Rob will be taking on this new role. With his long tenure at Liberty, Rob has been integral to shaping the business we see in Europe today. Under his leadership, the portfolio solutions function will be able to readily deploy our ABP and digital capabilities to meet the needs of our clients across Europe.”
Groenen has been a valued Liberty employee for almost 19 years, joining in 2007 as country manager in the Netherlands. Since then, he has been responsible for expanding the portfolio and footprint to offer multiclass offerings across the Nordics and Benelux.

